Social media is still an active platform that is growing fast, and for businesses and individuals to remain relevant, they need to adapt quickly.
By 2024, social media continues to evolve as the platforms and algorithms shift and the user behavior and trends change and develop.
Therefore, the question of which strategies to adopt in this environment can be critical to success.
This blog post will focus on the best practices that can be followed to maximize the impact of social media presence and get measurable outcomes.
Social Media Advertising Trends You Need to Follow
Engage Real Consumers through Micro-Influencers
Influencer marketing has been around for a while, but the trend in 2024 is to work with micro-influencers, which are people with a smaller but very loyal audience, usually ranging from 10,000 to 100,000 followers.
Influencers with fewer followers are considered to have a closer connection with their audience than celebrities or popular influencers.
This personal connection can lead to increased interaction and better conversion rates for the brand.
Incorporating micro-influencers into your social media strategy allows you to:
- Establish credibility with a specific target market.
- Contribute to the creation of organic content which will be appreciated by the followers.
- Be credible without the high cost that comes with working with higher-ranking influencers.
Real-Time Example
- Audible:
Amazon’s audiobook service frequently collaborates with micro-influencers on platforms like YouTube and Instagram, allowing them to share personal stories about how Audible enhances their productivity, which resonates well with their followers.
- Sperry:
The boat shoe manufacturer connected with 100 micro-influencers who were already fans of their shoes. This campaign resulted in a 66% increase in website traffic and highlighted the effectiveness of authentic endorsements during relevant seasons.
Maximize Your Impact with Short-Form Video Content
Social media remains a trending topic in 2024, with TikTok, Instagram Reels, and YouTube Shorts being the most popular platforms.
The rise of short-form video consumption means that brands must now shift their attention to creating punchy, shareable videos.
To succeed with short-form videos:
- Ensure that your videos do not exceed 60 seconds and should ideally be between 15-60 seconds.
- First, introduce a catchy line that should not take more than 3 seconds to impress the audience.
- Use popular sounds, challenges, and memes to enhance the chance of sharing the content.
Since most people use social media through their mobile devices, make sure your content is mobile-friendly.
Behind-the-scenes, product demonstration, and UGC videos are perfect for shorter videos that help to keep your brand relevant. If you don’t have an in-house team to create engaging content, then you can get the help of a reputable social media marketing agency.
Social Commerce: Adopt it to Make Shopping Easy
The use of social commerce, where e-commerce is embedded in social media platforms, has emerged as a major trend in 2024.
With Instagram and Facebook shopping integrations that allow customers to purchase products within the apps, social media and online shopping have become intertwined.
To harness the power of social commerce:
- Utilize shoppable posts that allow people to scroll through and purchase items directly on your page.
- Include live selling, where you sell products to your audience in real-time, and even answer questions, if any.
- Make it easier for users to click and purchase by utilizing the product tagging feature in stories, reels, and videos.
- In this sense, simplification of the shopping process is beneficial for brands as it will minimize the barriers to purchase and ultimately increase sales.
Focus On Building Community Instead Of Gaining Followers
By 2024, it is not the number of followers that matters but the active, dedicated user base of a platform.
Establishing a loyal community helps maintain a constant connection with the target audience and stimulates people to share information with friends.
To nurture your community:
- Organize a closed group on Facebook or a separate community where your target audience will be able to discuss, share stories, and address questions about your brand.
- Organize live streams, question and answer sessions, and AMAs (Ask Me Anything) to allow your followers to engage with your team directly.
- Promote user engagement through polls, quizzes, and challenges that make the users feel like they are part of the process.
- By concentrating on community-building initiatives, you will automatically witness a rise in activity and the emotional bond between your brand and its followers.
Use UGC to Build Trust and Credibility
In 2024, user-generated content is considered to be one of the most effective tools to enhance social media presence.
Word of mouth is more likely to be believed by the consumers than the messages that are being aired by the brands.
Customers are encouraged to generate and posting content about your brand improves the level of credibility and increases the coverage.
To maximize the impact of UGC: To maximize the impact of UGC:
- Organize contests or challenges that encourage your followers to post content with your products.
- Post customer reviews, videos on the unboxing of the products, or any other feedback on your feed.
- Share the UGC on your stories and feed, crediting the authors to improve the sense of belonging.
- UGC not only increases trust but also generates new, interesting content for your social networks without investing a lot in production.
Examples of Companies Focusing on UGC
- Calvin Klein:
The brand’s #MyCalvins campaign invites users to share images of themselves wearing Calvin Klein products.
This campaign has successfully humanized the brand and created a vast repository of relatable content, significantly increasing its reach on social media.
- Sephora:
The beauty retailer features a Beauty Insider Community where customers can share beauty tips and product recommendations.
Their community gallery showcases UGC, making it shoppable and enhancing customer engagement while driving conversions.
Targeting Customers More Effectively: Use Data-Driven Insights
It is imperative that you base your decisions on data in 2024 to achieve the best results on social media.
Using such analytical tools, one can analyze the audience’s preferences, their behaviors, and the issues they face, which will help to create more relevant content and advertisements.
To effectively utilize data:
- Check the analytics of your social media to see what kind of posts are popular among your followers.
- Employ social listening to monitor the discussions, phrases, and topics that are related to your sector.
- Experiment with your posts, ads, and landing pages to determine which one performs better.
- Determine which posts performed best in generating engagement and use the same strategies in subsequent promotions.
- It also assists in the optimization of your plan so that your content gets to the right people, at the right time, to generate the best results.
What You Need To Know?
In 2024, social media continues to be one of the most powerful tools for building brand awareness, fostering customer relationships, and driving business growth. By embracing the latest strategies, you can significantly enhance your social media presence.
However, we understand that navigating the complexities of social media can be challenging.
If you are looking to grow your social media presence effortlessly and unlock its full potential, partnering with experts can make all the difference.
At The Maddex, our experienced marketing team specializes in helping businesses like yours thrive on social media with tailored strategies designed for lasting success.
