How to do Keyword Research and Competitor Analysis For A New Brand?

Google updates its algorithm to enhance user experience. It results in more focus on keyword research, competitor analysis, and other factors. It is critical to keep up with the competition, and getting more information about what your competitors are using to rank and interact with their audience is key. This article will determine how to do keyword research and competitor analysis to expand presence on the search engines.

What are the Steps of Keyword Search?

Below, we have provided a few steps that you should take to do keyword research.

Learn About Your Potential Customers

To select and key in competitor keywords, you first ought to identify and understand your ideal customers. Not knowing exactly who your audience is will quickly lead to a poor competitive keyword analysis, and your campaign will wither and die before it even starts.

As you begin to narrow your focus and build a view of your target audience, you can stop searching for the highest search volume from many broad and ambiguous keywords. Directing your attention to the most significant target audiences for keywords will make your efforts more productive and, therefore, help you draw high-quality visitors to your site.

Write Down a List of Topics Relating to Your Business

To begin with, you should build a list of the issues you need to rank. This group will be divided into the business entities that your company operates.

It will give you the tool to make your list of five to ten topics that you think are crucial to your enterprise. Secondly, you will generate a long-tail keyword list from that list.

This is where you type in your blog post topic (keywords) that would most likely be searched for on the web. If you belong to that brand of blogger, these are what you mostly blog about. And it may be the case that what you have been doing is the real problem for your sales people and the market, too.

Use Keyword Research Tools

Useful tools such as Google Keyword Planner, SEMrush, and Moz can enhance your content by showing you which keywords are frequently searched and which phrases your competitors are using. They tell about the amount of having a keyword or phrase searched, degree of competition, and keywords. 

Think more about choosing available keywords that are not very popular and thus do not give you an opportunity to compete with them. Such kinds of keywords precisely perform for the deeper and more detailed terms that have low search volume but much higher conversion rates due to their specificity.

A digital marketing agency researches different types of keywords that have the expected volume and relevance responsibility, so its lead generation will be great.

What are the Steps of Competitive Analysis?

Knowledge about your competitors is instrumental in surpassing them. Here are a few ideas to do an analysis.

Identify Your Potential Rivals and Look at What They Offer

An incomparable market analysis without understanding whom you are competing with will be as good as non-existent. As a company, you are not a newcomer to the market. Therefore, you probably know all the strong brands competing with you. It is important to cover a wide range of players so you should talk with your salespeople and ask them which players they find mentionable.

Also, you can search social networks like Twitter, Facebook, and Instagram for influencers who are interconnecting and driving conversations among users about and for brands. Next, you need to grade the competition on the criteria, whether location or service offered, to achieve results.

Evaluate Competitors’ Social Media Efforts and Involvement Level

Social media is an excellent channel for getting information on how customers feel about brands and their relationships with the company. Facebook allows users to find out their tone of voice, the trend of their posts, and how they tackle online criticism. Do online businesses use stock photos, or do they post images of their staff holding the product or using the service?

To begin with, an online survey can be a way of getting the secret of how a competitor is delivering services and products to the customers. The survey can ask its respondents to grade the effectiveness of the campaigns, and also compile data on the platforms that are most preferred for future client engagement. The Maddex does a competitor analysis once the site recognizes the efficiency of the competitors’ strategies which support the ranking of a brand.

Understand Technologies Used By Existing Competitors

Understand what advocacy your competitors use to attract customers and retain their product as a hot cake. What is the most relevant solution that their company is currently working on? For example, does the SaaS tool or the customer service platform they are using have something to do with your product?

Without involving a consumer research platform, you won’t be able to obtain this type of data. Plus, market research is very time-consuming.

Identify Strengths, Weaknesses, Opportunities, and Threats with the SWOT Analysis

A SWOT analysis is the classic method of competitor research. It is not supposed to be all-inclusive; some things won’t be explained in depth. The framework that you must use should feature all the strengths, weaknesses, opportunities, and threats to your business that could be on-road and off-road signs.

You will be able to define the field where they lead and other areas where you could surpass them with a modest utilization of your resources. How much can you enhance in the shortage time and where do you require a long-term plan?

Conclusive Remarks

Keyword research and competitor analysis can help you determine which strategy is best for your business. By using the above-mentioned steps, your new brand will step into the digital world to drive your the target audience. To know about our digital marketing services, feel free to call us at 866-979-3359.