Privacy Policy

Last updated: November 13, 2026

This Privacy Policy explains how The Maddex (“The Maddex”, “we”, “us” or “our”) collects, uses, shares and protects personal information when you visit themaddex.com and our related websites and tools (together, the “Site”), contact us, request an audit or a strategy call, receive our messages, or work with us as a client. By using the Site, you agree to the practices described here.

1. Who We Are

The Maddex is a digital marketing agency based in Stafford, Texas, serving businesses in Houston and across the United States. We provide services such as search engine optimization (SEO), local SEO, generative engine optimization (GEO), paid advertising, social media marketing, content marketing, and website design and development.

2. Information We Collect

Information you give us

Contact and inquiry details: your name, email address, phone number, company name, website address and the details of your request, when you fill in a contact form, request a free audit or quote, book a strategy call, or use a chat or messaging widget on the Site.
Communications: the content of emails, calls, text messages and chat conversations you have with us.
Client information: if you become a client, business details, billing contacts and the account access you choose to share with us (for example, to your website, Google Business Profile, analytics or advertising accounts) so we can deliver our services.
Job applications: information you send us when applying to work with us.

Information collected automatically

When you visit the Site, we and our service providers automatically collect certain information, such as your IP address, browser type, device type, operating system, approximate location (city or region), referring website, the pages you view, the links you click, how long you stay, and the date and time of your visit. We may also record how you interact with pages (for example, scrolls and clicks) to understand how the Site is used and to improve it.

Information from other sources

We may receive information from advertising and analytics partners (for example, which ad or campaign brought you to the Site), from publicly available sources (such as business listings and websites, when we prepare an audit for your business), and from partners or people who refer you to us.

3. How We Use Your Information

To respond to your inquiries, prepare audits and proposals, and schedule calls.
To provide, manage and improve our services for clients, including reporting and account support.
To send you information you asked for, service updates, and, where permitted, marketing about our services. You can opt out at any time.
To operate, secure and improve the Site, understand how visitors use it, and fix problems.
To measure the performance of our advertising and show relevant ads on other websites and platforms.
To prevent spam, fraud and abuse (for example, through reCAPTCHA on our forms).
To comply with legal obligations, enforce our agreements and protect our rights.

4. Cookies and Tracking Technologies

We use cookies, pixels, tags and similar technologies to make the Site work, remember your preferences, analyze traffic and measure advertising. These include:

Google Tag Manager and Google Analytics, to understand how visitors find and use the Site.
Google Ads, to measure the results of our ads and show relevant ads to people who visited the Site.
Microsoft Clarity, to see aggregated usage patterns such as clicks, scrolling and heatmaps, which helps us improve page design.
Google reCAPTCHA, to protect our forms from spam and abuse. Its use is subject to Google’s Privacy Policy and Terms of Service.
LeadConnector, which powers some of our forms, booking and messaging tools.

You can block or delete cookies in your browser settings; parts of the Site may not work properly without them. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on, manage Google ad personalization at adssettings.google.com, and learn about interest-based advertising choices at optout.aboutads.info.

5. Text Messages (SMS)

If you give us your mobile number and agree to receive text messages, we may text you about your inquiry, appointments, our services and account updates. Message frequency varies. Message and data rates may apply. Reply STOP at any time to stop receiving messages, or HELP for help. Consent to receive text messages is not a condition of buying any service.

We do not sell, rent or share your mobile number or text messaging consent with third parties or affiliates for their own marketing purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers that help us send messages on our behalf.

6. How We Share Your Information

We do not sell your personal information. We share information only as described below:

Service providers who work on our behalf, such as website hosting, analytics, customer relationship management, email and messaging, scheduling, and payment processing providers. They may use your information only to provide services to us.
Advertising and analytics partners, such as Google and Microsoft, as described in the Cookies section.
Platforms we use to deliver client work, such as search engines, social media and advertising platforms, when needed to carry out the services a client has asked for.
Legal and safety reasons: when required by law, court order or government request, or to protect the rights, property or safety of The Maddex, our clients or others.
Business transfers: if we are involved in a merger, acquisition or sale of assets, your information may be transferred as part of that transaction.
With your consent, or at your direction.

7. Client Data

When we work in our clients’ websites, advertising accounts, analytics or customer lists, we handle that information on our clients’ behalf and according to their instructions and our agreements with them. If you are a customer of one of our clients and have questions about how your information is used, please contact that business directly.

8. How Long We Keep Information

We keep personal information only as long as needed for the purposes described in this policy: for example, for as long as we are in contact about your inquiry, for the length of a client relationship and a reasonable period after it ends, or as required for legal, tax, accounting or dispute-resolution purposes. Analytics data is kept according to the retention settings of the tools we use. When information is no longer needed, we delete it or make it anonymous.

9. How We Protect Information

We use reasonable administrative, technical and physical safeguards to protect personal information, including encrypted connections (HTTPS), access controls and limiting access to the people who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Your Choices and Rights

Marketing emails: click “unsubscribe” in any marketing email, or contact us.
Text messages: reply STOP to any message.
Cookies and ads: use your browser settings and the opt-out tools listed above.

Depending on where you live, including Texas, California and other U.S. states with privacy laws, you may have the right to request access to the personal information we hold about you, to correct it, to delete it, to receive a copy of it, and to opt out of targeted advertising or the “sale” or “sharing” of personal information. To make a request, email us at info@themaddex.com or call (844) 977-2956. We will verify your request before acting on it, and you may use an authorized agent where the law allows. If we deny your request, you may appeal by replying to our decision. We will not discriminate against you for exercising your privacy rights.

Where the law requires it, we honor browser privacy signals such as Global Privacy Control as a request to opt out of targeted advertising.

11. Children’s Privacy

The Site and our services are intended for businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, please contact us and we will delete it.

12. Visitors Outside the United States

The Maddex is based in the United States, and the information we collect is stored and processed in the United States, where data protection laws may differ from those in your country. By using the Site, you understand that your information will be transferred to and processed in the United States.

13. Links to Other Websites

The Site may link to other websites and social media platforms that we do not control. We are not responsible for their content or privacy practices, so please review their privacy policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page, and for significant changes we may give additional notice. Your continued use of the Site after an update means you accept the revised policy.